Marketing expert recommends $285 million marketing campaign to help abate Oklahoma's opioid epidemic

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By Randy EllisStaff writerrellis@oklahoman.comNORMAN — It would take a nearly $285 million marketing effort to counteract the impact of a highly sophisticated marketing campaign that opioid manufacturers used to ramp up sales of their painkillers in Oklahoma, the head of an Oklahoma City advertising agency testified Monday. Renzi Stone, chairman and chief executive officer of Saxum Strategic Communications, said his estimate only included the marketing cost of an abatement campaign and did not include other anticipated costs such as treatment for addiction.Read more on NewsOK.com
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Marketing expert recommends $285 million marketing campaign to help abate Oklahoma's opioid epidemic

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